Racing is in my blood! Growing up around the race track as my mechanic father’s sidekick, it was inevitable that I would build an affinity for the sport. Early in my career, I was able to turn that passion into a profession.
My background in racing dates back nearly 30 years. Starting as the advertising manager for the now defunct Speedway Scene publication, I also served as the show director for the company’s event Racearama. My tenure in the sport also includes marketing and PR positions at Thompson International Speedway, Hoosier Tires East and the Tri-Track Open Modified Series. As an entrepreneur, I served as a PR consultant for grassroots race teams as well as companies like NASCAR, New England Racing Fuels, Seymour Enterprises and more. For nearly a decade I managed and promoted a racing event, the North-South Shootout in Concord, NC.
Recently rekindling my passion for motorsports, I have been providing marketing and PR support to Start/Finish Productions, Schultz Engineered Products, Kluth Motorsports and Lancaster Motorplex.
Perhaps one of my favorite roles is teammate. I’ve served as a spotter on the NASCAR Whelen Modified Tour and Tri-Track Open Modified Series. Today, I also work closely with a top team in the Indoor Auto Racing Championship.
I can also spot good opportunities! I specialize in providing customized marketing solutions to help race teams and businesses grow and succeed. We are dedicated to creating unique and effective strategies that will help you secure a victory.
Red Helm Communications
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