About Us

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Dale Wolbrink is a seasoned freelance marketing consultant known for driving results. With nearly three decades of experience in public relations and integrated marketing, Dale specializes in crafting tailored strategies to elevate brands, engage audiences, and achieve business objectives. From comprehensive marketing management to innovative digital campaigns, Dale brings a wealth of expertise to every project. Whether it's enhancing brand awareness, increasing customer engagement, or driving sales, Dale is dedicated to delivering impactful solutions that exceed expectations.

Working in arts & culture, including significant experience in the zoo and aquarium industry, Dale led dynamic teams responsible for crafting and executing comprehensive marketing strategies. Her roles encompassed overseeing all aspects of marketing management, brand strategy, digital engagement, content marketing, event execution, and fostering external creative partnerships. Under her leadership, they consistently delivered results-driven campaigns aimed at enhancing brand awareness, increasing visitation, and driving conservation impact.

Throughout her career, Dale has successfully maximized earned revenue for multiple organizations through strategic communications. The ability to identify opportunities and develop innovative solutions has proven invaluable in achieving desired results. Additionally, collaboration with cross-functional teams has helped achieve goals on time and within budget.  

With the mindset of a seasoned marketer and the creative prowess of a skilled storyteller, Dale has continually empowered businesses to enhance their brand visibility and achieve financial prosperity. With experience spanning nearly 30 years across various types of organizations- from Corporate America to small nonprofits- she is equipped with a versatile skill set adaptable to any scenario, particularly relevant to meeting each client's unique needs.

In addition to her corporate roles, Dale has a rich history of freelance consulting in motorsports, leveraging her passion and expertise in stock car racing to elevate the profiles of drivers, teams, and associated businesses. This entrepreneurial spirit reflects her commitment to driving success through innovative marketing strategies tailored to individual clients' needs.

That same spirit helped chart the course for Red Helm Communications. 

Beyond her professional endeavors, Dale's commitment to community service is a testament to her values and dedication. She has volunteered her time and expertise with organizations such as Special Olympics Connecticut, where she helped empower athletes and promoted inclusion. Her support to the United Way of Southeastern CT and active participation in community outreach programs at her local church further demonstrates her dedication to driving positive change and addressing local community needs. 

Furthermore, Dale has held board positions with organizations at the forefront of community engagement and industry advancement. She served on the board of the ALS Family Foundation, where she actively contributed to the organization's mission of supporting families affected by ALS. Additionally, Dale lent her expertise to Schooners Baseball, fostering the growth of amateur sports and community involvement. 

As a board member of the Greater Mystic Chamber of Commerce, she had a pivotal role in promoting economic development and fostering collaboration among local businesses. Most recently, Dale was a valued member of the marketing committee of the Association of Zoos & Aquariums.

A native of Massachusetts, Dale holds a Bachelor's Degree in Business Administration from Bryant University in N. Smithfield, RI. 

When she isn't working, Dale is collaborating with her race team, exploring scenic beaches and parks, and taking photos of it all.